w h y

It's difficult to be an ethical consumer - we believe that companies have the responsibility to make ethical decisions for their customers.

It's just as challenging to find exceptionally made clothing - we believe you shouldn't have to sacrifice ethics for quality.

Our clothing is a byproduct of these beliefs.  All aspects of production, from design to stitching, are done here in Salt Lake City. Our premium organic fabrics are hand-selected for their low environmental impact from our supplier in Los Angeles.

Furthermore, we're committed to ethical, sustainable decision making throughout our supply chain - lowering CO2 emissions, reducing wastewater, incorporating biodegradable packaging, and empowering workers through liveable, equitable wages.

The result is the finest undergarments available, worn with a clear conscience.


For a better world,